It has been said that a picture is worth a thousand words; and Coyle proved to Jack in the Box that it is also worth
substantial sales increases when used to promote its products on large format POP.
In 1995, Jack in the Box, a highly regarded, rapidly expanding regional fast-food chain headquartered in Southern
California was using copy only on outdoor window posters and banners to promote their products. That's until Coyle
teamed up with the Jack in the Box marketing group to test the benefits of utilizing Coyle's exceptional printing
capabilities to print food photography on large scale format POP. The results were phenomenal. In the test markets,
where Coyle materials were used, the sales of products featured increased substantially. Enough so that full color
POP was rolled-out quickly to all Jack in the Box restaurants system wide.
This success has been repeated year after year helping Jack in the Box sustain exceptional sales and profit
increases, making it one of the most admired and fastest growing chains in the nation.
|
