Sears/OSH

Orchard Supply Hardware
Sears Hardware Stores
 
Orchard Supply Hardware and Sears Hardware Stores, both a division of Sears Roebuck and Co., assigned Coyle the all-inclusive challenge to help appeal to their "do-it-yourself" customer base to actually do more and different types of home repair and home improvement projects. For this to happen, customers had to be informed and encouraged to tackle new types of projects. Armed with additional knowledge and confidence, they would purchase more supplies and tools at the store while saving substantially by performing the work themselves. Coyle actually researched the "how-to" facts and developed the copy and graphics for six different categories: electrical, pruning, plumbing / hot water heater, fasteners, paint and Craftsmen innovations. The solution was executed on six different "how-to" end caps within the appropriate departments at each store.
 
Coyle's assignment included designing, manufacturing and installing the initial roll-out of the "how-to" end caps; again, Coyle used the "power of integration" by utilizing many of its capabilities to deliver results that exceed expectations.
 
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